Viviana Plasil, Buddy Bear: The Berlin Bear That Unites the World

The traditional symbol of the German capital, the " Berlin bear " has acquired new valences and (international) brand appearance, under the Buddy Bears label.

Since 2001, the outstretched arms of the Buddy bear, positioned standing, symbolize friendship and optimism. Viviana Plasil, Managing Director of Buddy Bears , told us the story of Buddy Bear, the friendly Berlin bear who conquered the world with his spirit dedicated to peace and friendship.

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